Marketing Research
We offer a clear understanding of your operating markets and target audience, using reliable and valid data, to empower informed decisions.
Consumer Research
Usage; Habits; Attitude; Behaviour; Segmentation; Satisfaction.
Brand Research
Awareness; Perception; Drivers; Image and Positioning, Performance tracking.
Product Research
Product Development; Acceptance; Fulfilment; Usability tests; Concept testing.
Pricing Research
Price sensitivity; Gabor Granger analysis, Conjoint and Choice modelling.
Ad and Promotions Research
Ad Value and Identification analysis; Ad Penetration and Effectiveness.
Market Overview
Size; Structure; Trends; Competitor profiling and benchmarking.
Market Intelligence
We work with current and potential players to evaluate market opportunities and minimize entry risks; while utilizing insights on local economic conditions to profer competitive advantage.
Armed with market data, we offer go-to-market strategies under the following domains;
Market Overview
Size; Stability; Adaptations; Macro Trends and Indicators; Market Prioritization and Alternatives.
Entry Mode Assessment
Entry Barries; FDI; Export; Franchising; Licensing.
Market Feasibility
Drivers; Growth/Decline; PEST & SWOT Profiling; Competitve Landscape; Positioning.
Logistics and Supply Chain
Supplier/Distributor Identification; Partner Assessment; On-site Inspection.
Social Research
We approach social research on the credo that we live in dynamic and inter-connected world; where a change in one aspect of social life can lead to changes in other aspets, and these changes can be measured and monitored.
Youth Development
- Understand youth aspiration, motivations and attitude.
- Promote youth engagement and collective action.
- Engage Vulnerable groups.
Healthcare:
- Develop Models for healthcare programs.
- Promote awareness and adoption.
- Monitor and improve patient satisfaction.
Diversity and Representation:
- Promote awareness on the diversity gap.
- Develop an inclusion/diversity action plan.
- Monitor and evaluate the impact of intervention plans.
- Promote equity and representation.
Youth Development:
- Stimulate youthe aspirations, motivations, and attitude.
- Promote youth engagement and collective action.
- Engage Vulnerable groups.