Reinforce brand positioning in the marketplace.

Objectives:

• Understand and define what brand truly represents to target audience.
• Ascertain brand’s presence and positioning in the marketplace.
• Determine which aspects of brand attributes influence purchase.
• Position brand for differentiation.

This Solution constitutes:

• A Re-evaluation of brand goals and positioning in the marketplace.
• Brand performance assessment. KPIs include: awareness, perception, personality traits, and appeal.
• Establish brand strengths and weaknesses vis-a-vis main competition.
• Knowledge into the lifestyle, needs and expectations of  target audience.
• Branding strategy recommendation.

Gain a better understanding of customers, and their motivations behind continued product usage.

Objectives:

• Customer Profiling using demographics, psychographic and behavioural attributes.
• Identify the drivers and unconscious motives for brand endearment.
• Determine most influential product/brand attributes.
• Establish brand attributes that call for improvements.

This Solution constitutes:

• Customer Profiling
• Product attribute assessment
• Needs and motivation assessment
• Satisfaction & Loyalty Measurement
• Attitude Modelling on Satisfaction and Loyalty.

Position new products to gain market share and competitive advantage.

Objectives:

• Establish the market opportunities and potentials for new product.
• Identify the needs and expectations of target audience.
• Reach target audience and position product for differentiation.
• Gain a better understanding of your competitive landscape.

The Solution constitutes:

• An evaluation of product’s promise.
• Market analysis to establish the scope, trends, and factors that present opportunities and threats to the success of new product.
• Needs, values and lifestyle analysis
• Segmentation analysis to determine your target audience.
• Pricing, Distribution and Promotions assessments
• Competitive analysis.

Gain in-depth understanding of operating industry and markets.

Objectives:

• Ascertain market structure and composition.
• Identify key players and the nature of competition
• Determine growth potentials within operating market.
• Discern who are key customers, their attributes and purchasing profile.

The Solution constitutes:

• Environmental Assessment – Market Structure, Size, Trends, Drivers, Growth/Decline indicators, Entry barriers, PEST.
• Competition Analysis – Key player profiles, Competitors’ SWOT, Available and competing technologies.
• Internal Analysis: SWOT, Strategy, Systems, Staff.
• Customer Attributes – Attitudes, Perceived benefits, Purchase drivers, Buying patterns and Spending habits.