We are a multi-disciplinary team of passionate and curious minds, committed to empowering clients with tailored insights for smarter and informed business decisions.


To be recognized as a partner of choice for providing added value to clients, through cutting-edge insights.


The cradle of our approach is to listen. We know that our cognition of the need for research and its implication for stakeholders is pivotal to the success of a project. We believe that by listening, we can develop an objective understanding of the research problem and foster a joint-commitment to project execution. Our approach is reinforced by the pragmatic use of scientific expertise, direct observation, official databases, and an international knowledge network.

Our Affirmations

  • Personal involvement by each member of the project team to ensure coherence and consistency. 
  • Collaboration with client lasting through research design, data collection, analysis and reporting phases. 
  • Accessibility and representativeness of target groups. 
  • Data quality applying reliability and validity checks.  
  • Clarity and actionable recommendations
Chibuzo Okpala - Managing Director

A seasoned researcher with over a decade of experience in practice and academia. Chibuzo began his research career in 2010; and attained the position of a senior research executive. He assumed a research and teaching role in 2015, at the University of Padova. Italy; and founded INVISTA Consulting in 2019, with a mission to improve data representation of African markets on the global scene.
Chibuzo holds a masters in management and international business from Birmingham City University, UK; and is a doctoral candidate in strategic management at the University of Sevilla, Spain. He is a member of ESOMAR and MRS UK.

Kojo Owusu - Senior Project Manager

Kojo holds a bachelors degree in Economics. He started his career as a data analyst with HFC Bank, Ghana. He then proceeded for his masters in Statistics and Data Science at the University of Turin, Italy. 
Before joining INVISTA Consulting, Kojo spent 4 years at Synnovate Ghana, where he worked on quantitative projects spanning the FMCG, Retail and Healthcare sectors. His areas of specialty are in customer satisaction survey, experience measurement, brand health care, and segmentation studies.