SOLUTIONS
We Offer a blend of targetted solutions for your consulting needs.
ImPrint
Cogni
Gameplan
Valuate
ImPrint
Reinforce brand positioning in the marketplace.
Objectives:
- Understand and define what brand truly represents to target audience.
- Ascertain brand’s presence and positioning in the marketplace.
- Determine which aspects of brand attributes influence purchase.
- Position brand for differentiation.
This Solution constitutes:
- A Re-evaluation of brand goals and positioning in the marketplace.
- Brand performance assessment. KPIs include: awareness, perception, personality traits, and appeal.
- Establish brand strengths and weaknesses vis-a-vis main competition.
- Knowledge into the lifestyle, needs and expectations of target audience.
- Branding strategy recommendation.
Cogni
Gain a better understanding of customers, and their motivations behind continued product usage.
Objectives:
- Customer Profiling using demographics, psychographic and behavioural attributes.
- Identify the drivers and unconscious motives for brand endearment.
- Determine most influential product/brand attributes.
- Establish brand attributes that call for improvements.
This Solution constitutes:
- Customer Profiling
- Product attribute assessment
- Needs and motivation assessment
- Satisfaction & Loyalty Measurement
- Attitude Modelling on Satisfaction and Loyalty.
Gameplan
Position new products to gain market share and competitive advantage.
Objectives:
- Establish the market opportunities and potentials for new product.
- Identify the needs and expectations of target audience.
- Reach target audience and position product for differentiation.
- Gain a better understanding of your competitive landscape.
The Solution constitutes:
- An evaluation of product’s promise.
- Market analysis to establish the scope, trends, and factors that present opportunities and threats to the success of new product.
- Needs, values and lifestyle analysis
- Segmentation analysis to determine your target audience.
- Pricing, Distribution and Promotions assessments
- Competitive analysis.
Valuate
Gain in-depth understanding of operating industry and markets.
Objectives:
- Ascertain market structure and composition.
- Identify key players and the nature of competition
- Determine growth potentials within operating market.
- Discern who are key customers, their attributes and purchasing profile.
The Solution constitutes:
- Environmental Assessment – Market Structure, Size, Trends, Drivers, Growth/Decline indicators, Entry barriers, PEST.
- Competition Analysis – Key player profiles, Competitors’ SWOT, Available and competing technologies.
- Internal Analysis: SWOT, Strategy, Systems, Staff.
- Customer Attributes – Attitudes, Perceived benefits, Purchase drivers, Buying patterns and Spending habits.
Methodologies we offer:
We utilize a blend of research methods. We strive for rigour in research design, thoroughness in execution, precision in analysis, and clarity in reporting. We employ both quantitative and qualitative research methodologies.
Survey
Central Location Testing
Focus Group
Indepth Interview
Secondary Research
Analytical Techniques grounded on validated scientific applications.
- Predictive Modelling
- Latent Class Analysis
- Multivariate Analysis
- Time Series Analysis
- Conjoint and Choice Modelling
- Discriminant and Cluster Analysis.
- Multidimensional Scaling
- Max Differential Scaling
- Text/Thematic Analysis
- GAP Analysis
- TURF Analysis
- Correspondence Analysis